In addition to the traditional functions of shelves and display stands (display stands), paper shelves and display stands (POP display stands) also have the following characteristics:
The appearance of the paper display stand can be printed in color, which is an excellent advertising carrier;
The paper display stands are all (or mainly) made of printing paper and high hardness cardboard, which are sufficient to carry promotional goods and meet strict environmental protection requirements;
It is suitable for all kinds of large-scale promotional activities, stores, shopping malls, exhibitions, etc. The pattern, color and shape can be freely and innovatively designed, and the publicity effect is excellent;
Light weight, can be flattened and stacked, saving transportation and logistics costs, and can be used repeatedly;
It is economical and extremely practical. After the seller has finished using it, it is convenient to dispose of it in the recycling department if it is improved due to factors such as the appearance and pattern of the product.
Different paper materials can be selected according to the requirements of customers and bearing objects, and can be combined with other materials (metal, wood, plastic, etc.) to form a mixed structure display rack;
It is convenient for suppliers to directly transport the goods from the origin to the final point of sale for unpacking and sales, saving the cost of repeated stacking and packaging
Paper shelves/paper display stands have high economic value, and have the function of attracting customers and promoting products for any business place. At the same time, it also has the effect of improving the image of the product and the reputation of the company. The paper shelf/paper display stand mainly has the following functions:
New product announcement
Most of the paper shelves/paper display stands are announcements of new products. When new products are sold, cooperate with other mass publicity media and use paper shelves/paper display stands for promotional activities in the sales place, which can attract consumers’ attention and stimulate their desire to buy.
Attract customers into the store
Two-thirds of actual purchases are made on an ad hoc basis, and it is clear that retail store sales are directly proportional to their customer traffic. Therefore, the first step in the promotion of paper shelves/paper display stands is to attract people into the store.
Attract customers to stop
How to attract customers’ attention to products and arouse interest? Paper shelves/paper display stands can attract customers’ attention with their novel patterns, brilliant colors, unique ideas, etc., so that they stop and become interested in the products in the advertisement. Ingenious, eye-catching paper shelves/paper displays can often have unexpected results. In addition, in-store live advertisements such as on-site operations, trial samples, and free tastings can also greatly arouse customers’ interest and induce purchase motivation.
Drive the ultimate purchase
Stimulating the final purchase of customers is the core function of paper shelves/paper display stands. To this end, we must seize the customer’s concerns and excitement. In fact, the previous induction work is the basis for prompting customers to make final purchases. The customer’s purchase decision is a process. As long as the promotion work in the process is done enough, the result will come naturally.
Replace salesperson
Paper Shelves/Paper Display Stands are known as “Silent Salesman” and “Z Faithful Salesman”. Paper shelves/paper display stands are often used in supermarkets, and supermarkets are optional purchase methods. In supermarkets, when consumers are faced with many commodities and have no idea where to start, an outstanding paper shelf/ Paper display stands faithfully and continuously provide consumers with commodity information, which plays a role in attracting consumers and promoting their purchase determination.
Create a sales atmosphere
Using the strong colors, beautiful patterns, prominent shapes, humorous actions, and accurate and vivid advertising language of paper shelves/paper display stands can create a strong sales atmosphere, attract consumers’ attention, and make them generate purchase impulses.
Improve corporate image
Paper shelves/paper display stands, like other advertisements, can play a role in establishing and enhancing the corporate image in the sales environment, thereby maintaining a good relationship with consumers. Paper shelves/paper display stands are an important part of corporate visual identity. Retail companies can make store logos, standard characters, standard colors, corporate image patterns, publicity slogans, slogans, etc. into various forms of paper shelves/paper display stands to create a distinctive corporate image.
Holiday promotion
Paper shelves/paper display stands are an important means of coordinating holiday promotions. Paper shelves/paper display stands can create a joyful atmosphere in various traditional and modern festivals. Paper shelves/paper display stands have contributed to the holiday sales season.
